The economy is doing well in the Netherlands and especially in the Eindhoven region. Nowhere is growth as strong as in this region. Consumers spend more. This means busy shops, full terraces, but also more cars and more trucks on the road. Good accessibility and traffic flow are essential for the smartest region, for the business climate, the quality of life and international trade. Under the banner of SmartwayZ.NL, governments, market and knowledge parties and other stakeholders work together intensively to improve the traffic flow in the Southern Netherlands and to stimulate innovation in this smart region.

Smart Mobility

Our ambition is to use Smart Mobility to realise optimum accessibility and the smartest road network in Europe, with the traveller in the role of key player in a network of mobility systems and consumer of smart solutions and services. Smart Mobility is an independent project but it is reflected in the other seven projects.

Read more about the SmartwayZ.NL program and its eight sub-projects in our digital brochure.

How we work

Sustainable 

We aim to achieve our goals in the most sustainable way possible, so that our actions are compatible with the Paris Climate Accord and the Dutch government's policies. In doing so, we are focussing on contributing towards the circular economy, the power transition and the reduction of CO2 emissions. We are also trying to reduce the demand for mobility, to achieve a shift towards more sustainable forms of transport and to inspire people to 'think green' by encouraging smart and economical behaviour.

Adaptive 

We need to be flexible if we are to achieve our goals, and our programming has to be adaptive. This is in line with our focus on innovation in smart mobility; that calls - almost by definition - for continuous tweaking. The various projects in which SmartwayZ.NL is involved all exert some tangible influence on each other. The knowledge gained in one project is constantly being translated for use in other projects. In addition, we respond to changes in our environment, such as recent national and regional investments to improve the business climate and promote incentives for new technology.

Learning by doing

We apply the latest technologies in smart ways and - where necessary - we develop our own in collaboration with the private sector. We are not afraid to experiment and to learn from experience, but we remain realistic. We have been gaining experience with social design, for example, a new way of working that puts the designer at the centre of society. In other words: the end user provides an active contribution to the design process. The collaboration with our partners is also subject to continuous evaluation as part of our efforts to work as efficiently as possible.

Together

The principles of collaborating and sharing knowledge are entrenched in the DNA of the south of the Netherlands, and form the basis for the characteristically open innovation which has made Brainport Eindhoven so smart and strong and has eliminated national boundaries for the Brightlands innovation campuses in Limburg. There are good reasons why SmartwayZ.NL represents not only government and industry but also institutes of learning, and explicitly seeks collaboration with nearby mobility and accessibility programmes. We are in contact with initiatives such as BrabantStad(which links the 5 major towns in Brabant), the Brainport National Action Agenda, the South-east Goods Transport Corridor (Goederenvervoercorridor Zuidoost) programme, Maastricht Accessible (Maastricht Bereikbaar) and De Verkeersonderneming (a multi-facetted initiative to keep traffic of all kinds moving).